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GTIN in, Digital Link out.

padded to 14 · check digit verified
uri  
id.gs1.org/01/09506000134352/10/LOT-42/21/SN-0001?17=271231
hri  
(01) 09506000134352 (10) LOT-42 (21) SN-0001 (17) 271231

Retail POS readout

X-dimension
Error correction
Modules
33 × 33 · version 4
Symbol at this X
16.335 mm
Quiet zone (4X)
1.980 mm
With quiet zone
20.295 mm
GS1 table
within the range
Line under the code
(01) 09506000134352

GS1’s retail table for checkout scanners. Print quality is graded on a production run with a barcode verifier.

Create this code →

Static GS1 is free: sign up free to save and download. The dynamic resolver comes with Starter. Batches come with Business; serials and recalls with Enterprise.

Sunrise 2027

The barcode is going 2D.

  • What changes

    Tills read 2D

    Point-of-sale systems accept a QR code carrying a GTIN in place of the linear barcode.

  • What stays

    The GTIN is the GTIN

    The number does not change. The Digital Link wraps it in a URL a browser also understands.

  • What to do now

    Print both marks

    Keep the EAN-13 and add the Digital Link. When retailers switch, the artwork is already right.

One code, five destinations.

  • Product pagegs1:pipdotwick.co/northwind-green-harissa
  • Instructionsgs1:instructionsexample.com/harissa/how-to-use
  • Certificationgs1:certificationInfoexample.com/certificates/organic
  • Recall statusgs1:recallStatusexample.com/recalls/green-harissa
  • Safety infogs1:safetyInfoexample.com/harissa/allergens

Asked often.

Which plans include GS1 Digital Link?

Every plan. On Free it is a static code: a fixed Digital Link address you can download, with no resolver. Codes you can change and the resolver start at Starter. Batches and an expiry per batch come with Business; serials, print runs and recalls with Enterprise.

Where do I get a GTIN?

From GS1. Join your national member organisation and they allocate your company prefix. We validate and build; we never issue one.

Will it scan at a supermarket till?

Increasingly yes; by the end of 2027 it is expected to be the norm. Keep the EAN-13 on the pack until retailers confirm.

Can I put my logo in the middle?

Not on a retail pack. Checkout scanners expect an unobstructed grid, so the editor turns logos off for this type.

What happens when a batch is recalled?

Mark the batch as recalled and the product page shows your recall notice on the next scan, in place of the all-clear. Recalls are on the Enterprise plan.