One code per vehicle, changed without a new wrap
A wrap lasts for years, but phone numbers, offers and websites do not. Print the code once and change where it goes whenever the client's business changes.
The sample setup at a glance
- codes in the sample setup
- 3
- hosted pages among them
- 2
- recommended plan
- Business
- a month, or $39 a month billed yearly
- $49
Problems we fix
What goes wrong, and what Dotwick does about it
The phone number or offer changes, the wrap does not
The code opens a business page you can edit. Change the number, the hours or the offer and every van shows it by the next scan.
From StarterThe client blames the code when it does not scan at a distance
Pick how far away people will stand and the editor gives the minimum size. Print the test sheet and scan it from that distance before the wrap goes on.
Every planYou cannot show the client that the wrap brings calls
Give each van its own code, and send the client a scheduled report. Scans per van, by week, are in the analytics.
From Pro
A worked example
A quarter at Northwind Signs
A wrap and sign shop that wraps vans for local trades. This quarter it wraps three vans for a client, Northwind Plumbing, and wants the codes to be the shop's proof that the wrap works.
Northwind Signs is a sample business. The codes, pages and rules are real Dotwick features.
- 01
Monday
Add the client
In the agency dashboard Northwind Signs adds Northwind Plumbing as a client. The client gets a workspace of its own, the shop chooses who pays, and the shop builds the client's brand kit with its logo and colours.
- 02
Tuesday
One code per van
From a CSV of the three vans the shop bulk-creates a Business page for each, named by van number. Each page lists services and hours, with Call now and Get a quote buttons. The side panel gets a second code, a plain link to the quote form with the van number in its UTM tags.
- Van 01 to 03 rear doors
- Side panel quote link
- 03
Wednesday
After hours go elsewhere
On each van code the shop adds a time route for evenings, nights and weekends. It opens the emergency call-out page instead of the office page. A route opens a web address, so it points at that page's short link.
- Van 01 to 03 rear doors
- Emergency call-out
- 04
Thursday
Size it and proof it
Rear doors are read from a car stopped behind, so the shop picks Window / sign under Where will it go? and prints at least the size the editor gives. It prints the test sheet on a scrap of wrap film, scans it from that distance, then sends the wrap printer a vector file in CMYK.
- Van 01 to 03 rear doors
- 05
Week 5
A damaged panel
An alert tells the shop that van 02's rear code has had no scans for 14 days. A rear door has been scraped in a car park. The shop reprints the panel under warranty before the client has noticed.
- Van 01 to 03 rear doors
- 06
End of the quarter
Proof for the client
A scheduled report of the client's vans goes to the owner of Northwind Plumbing as an outside recipient, with scans per van by week and the number of times the out-of-hours route was used.
- Van 01 to 03 rear doors
- Emergency call-out
- Side panel quote link
The codes in this setup
What to watch in this setup. The shop watches scans per van per week, how often the out-of-hours route fires, quote requests by van number, and any code that goes quiet.
Where the codes go
- 01Business Page
Rear doors
Read in traffic. Opens a page with Call now and Get a quote.
- 02URL
Side panel
A link to the quote form, tagged with the van number to count leads per van.
- 03Business Page
Tailgate or rear window
The same code as the doors: a second chance at close range.
- 04vCard
Cab door
The driver's contact card for customers on site.
- 05Link Page
Shop window
A page of finished work, so a passer-by sees what you can do for them.
How vehicle wraps set it up
- 01
Add the client
Create the client's workspace in the agency dashboard, decide who pays, and set up their brand kit.
- 02
Make a code for each vehicle
Bulk-create the pages from a list of vehicles, so each van has its own scans.
- 03
Route by time
Send evening and weekend scans to an emergency page, and keep the office page for the working day.
- 04
Size, test and proof
Pick the viewing distance, print the test sheet at that distance, and send the printer a CMYK vector file.
Measure it
What to measure
The numbers worth looking at, and where each one lives.
- Scans per van, per week
- The code's analytics, or a report for the client
- Out-of-hours demand
- The rule breakdown in analytics shows how often the time route fired
- Quote requests by van
- Your quote form's own numbers, matched by the van number in the UTM tags
- A code that stopped scanning
- A no-scans-for-days alert on each van code
Print it right
Print it right
Keep it off the awkward places
Door handles, rivets, deep curves and panel seams break a code. Put it on a flat area with a clear border all round.
No chrome, no gloss under the code
Reflective or chrome vinyl throws glare at an angle. Use a dark code on a light panel and a matte overlaminate over it.
Send a vector file
Give the wrap printer an SVG or an EPS in CMYK with the size in millimetres, not a screenshot. The editor's print proof carries the size.
How big to print it
These sizes are for a typical dynamic code. The editor's Where will it go? step works out yours, and the test sheet lets you scan before the print run.
Honest notes
What to watch in vehicle wraps
Do not ask drivers to scan while driving
A code on the rear of a van is read by passengers and by people stopped at lights. Put the call to action in words too, and keep the page short enough to be useful in ten seconds.
A client workspace is the client's
The client owns its workspace, and your team works in it with the access you were given. If the client leaves you, they unlink it. The printed codes keep working because they belong to the workspace, not to you.
Check the wrap before it goes on
Scan the printed proof on the real film at the real distance. A reprint of one panel is cheap before the wrap and expensive after.
Which plan
Which plan fits
Our pick
Business
$49/ monthor $39 / month billed yearly
14-day free trial
Running other businesses' codes from one dashboard is the Business plan: up to 10 client workspaces, 5 brand kits and bulk import of 5,000 rows.
Start 14-day trialCompare every planWhat each plan covers here
- Free$0 / month
A tradesperson with one van: a static code to the business's own site or a contact code, free, with nothing to change after printing.
- Starter$7 / month
One business with a few vans: 20 dynamic codes, business pages, a time route and UTM tags. Codes are made one at a time.
- Pro$15 / month
A shop with its own fleet or a few clients: bulk import of 1,000 rows, a brand kit, the print studio, scheduled reports and no badge.
- Business$49 / month
The agency dashboard with 10 clients, 5 brand kits, a locked brand and 10 seats.
Questions about vehicle wraps
How big does a code on a van need to be?
Bigger than most people think. Pick how far away people will stand under Where will it go? and the editor sizes the code for it. Print one test sheet and scan it from that distance before the wrap goes on.
The client changes their phone number. Do we re-wrap?
No. Edit the business page. The code on the van stays, and the next scan shows the new number.
Can calls after hours go to the emergency line?
Yes. A time route on the code opens a different page outside your hours. Time routes are on Starter and up.
Can I show my client that the wrap works?
Send them a scheduled report every month, or give them a free viewer seat so they can look at the analytics themselves. Scheduled reports are on Pro and up.
What happens to the codes if the client leaves us?
The client owns its workspace, so the client keeps the codes. They unlink your agency, and every printed code carries on working.
Is the code on a wrap ever replaced with an ad?
Never. Dynamic codes keep working for 90 days after payment stops, and we never send a scan to an ad or a sales page. Static codes work forever.
Print it once. Change it whenever you like.
Static codes are free forever. Dynamic codes start with a free trial, and a printed dynamic code keeps working: we never swap it for an ad.
Start freeYour printed code keeps working. No ads, no swaps.