One code per listing, reused when it sells
The board outside the house opens the full listing: photos, price, floor plan and a way to book a viewing. When it sells, the same board points at the next property.
The sample setup at a glance
- codes in the sample setup
- 4
- hosted pages among them
- 4
- recommended plan
- Pro
- a month, or $12 a month billed yearly
- $15
Problems we fix
What goes wrong, and what Dotwick does about it
A board outlives the listing
Change what the code opens. Mark the page Under offer, then Sold, then put the next property on the same board. The board and its code stay.
Every planYou never learn who looked at the sign
An every-scan alert emails the agent when a board is scanned, and the analytics show scans by board, hour and weekday.
Every planDisclosure packs go out one email at a time
Put the documents on one page behind a password and hand the password to serious buyers. Replace a file and every buyer sees the new one.
From Starter
A worked example
A month at Northwind Realty
A four-person agency with about 30 boards on the road at any time. Each agent looks after their own listings, and the principal wants one report.
Northwind Realty is a sample business. The codes, pages and rules are real Dotwick features.
- 01
Monday, 09:00
Create every board at once
The office manager exports the current listings to a CSV with one row per listing: title, status, price, address, bedrooms, bathrooms and a viewing link. A bulk import creates a Real Estate page for each row, all in a folder called Boards. She adds photos to each page in the editor afterwards.
- Board 014 (one of 30)
- 02
Monday, 14:00
Finish the first listing
Board 014 is 12 Elm Road. Its page shows the price, bedrooms, bathrooms, photos, floor plan and a virtual-tour link, with the agent's name and licence number. The Book a viewing button opens the Viewing request form.
- Board 014 (one of 30)
- Viewing request
- 03
Saturday, 11:20
Someone scans the sign
An every-scan alert on board 014 emails the agent, so she knows weekend interest is real. The viewing requests arrive by email, and she calls back the ones that came in last night.
- Board 014 (one of 30)
- Viewing request
- 04
Two weeks later
The buyer pack
A serious buyer asks for the disclosures. The agent puts them on a Documents page, protects it with a password, and gives the password to that buyer. Later she replaces one file and nobody has to be re-sent anything.
- Buyer pack
- 05
Offer accepted
Under offer, then sold
She sets the listing to Under offer, then Sold. Once it has settled she puts 7 Oak Lane on the same code. The board on the pavement never changes.
- Board 014 (one of 30)
- 06
Month end
The principal's report
A scheduled PDF report for the Boards folder lands in the principal's inbox: scans per board, countries, devices and peak hours. The window card in the office shows every current listing from one Link page.
- Board 014 (one of 30)
- Office window
The codes in this setup
What to watch in this setup. Each agent looks at scans per board and the viewing requests behind them. The principal reads the monthly report for which boards get scanned and when.
Where the codes go
- 01Real Estate
For-sale board
The full listing from the pavement, and a board you can reuse for the next property.
- 02Link Page
Office window
Every current listing, readable after the office has closed.
- 03Real Estate
Brochure or flyer
The same listing page with its own UTM tag, so you can compare print runs.
- 04vCard
Agent business card
Saves the agent to the phone. Pro has a card for each agent in the team.
- 05Form
Open-house sign-in
Names and feedback collected on the phone, each answer emailed to the agent.
- 06Documents
Buyer pack
Disclosures and plans on one page behind a password, not in an email thread.
How real estate set it up
- 01
Import the listings
Bulk-create a Real Estate page for each listing from a CSV, then add the photos and floor plans in the editor.
- 02
Make the page do the selling
Fill in price, features, virtual tour and the agent's licence number, and point Book a viewing at your request form.
- 03
Get told about interest
Add an every-scan alert to each board, and a password to anything that is not for the public.
- 04
Reuse the board
When a property sells, change the status, then put the next listing on the same code.
Measure it
What to measure
The numbers worth looking at, and where each one lives.
- Scans per board, per week
- The code's analytics, or the Boards folder in a report
- Evening and weekend interest
- Scans over time, grouped by hour
- Viewing requests per listing
- The form's answers and the email for each
- Boards that went quiet
- A no-scans-for-days alert on the board
- Which print run worked
- Brochure and flyer codes with different UTM tags, compared in analytics
Print it right
Print it right
Read from a moving car
A board is read from the pavement or a slow car, so the code has to be big. Pick Window / sign in the editor and use the size it gives, not what looks tidy.
Outdoor materials
Print on aluminium composite or outdoor vinyl with a matte laminate. Gloss gives a glare that a phone cannot read at an angle.
Dark on light, with a margin
Keep a dark code on a light panel with the white border intact. Do not let the frame, a logo or the agent's face crowd it.
How big to print it
These sizes are for a typical dynamic code. The editor's Where will it go? step works out yours, and the test sheet lets you scan before the print run.
Honest notes
What to watch in real estate
Your advertising rules still apply
Check what your state or country requires on a listing, such as the brokerage name or the licence number. The page has a place for the agent's licence number, but filling it in is yours to do.
Retargeting needs consent, and care
Dotwick can add ad tags to a code, but they fire only after the visitor agrees, and they are off until you switch them on. Rules on how housing ads may be targeted are strict in many places, so check yours before you use them.
Keep private papers private
Anything that is not for the public goes on a Documents page with a password, never on the open listing. A four-digit PIN is a convenience lock; use a password for disclosures.
Which plan
Which plan fits
Our pick
Pro
$15/ monthor $12 / month billed yearly
14-day free trial
About 30 boards, four agents and a monthly report need 100 dynamic codes, bulk import of up to 1,000 rows, 3 seats and scheduled reports. That is Pro.
Start 14-day trialCompare every planWhat each plan covers here
- Free$0 / month
Static codes only, unlimited: a map pin, a contact code or a link to a listing. No listing page and no changes after printing.
- Starter$7 / month
A solo agent with up to 20 boards: hosted listing pages, a password, alerts and scan details. Boards are made one at a time, not by import.
- Pro$15 / month
The agency: 100 dynamic codes, bulk import of 1,000 rows, 3 seats, 10 free viewers, scheduled reports and a card for each agent.
- Business$49 / month
A brokerage: 10 seats, folder permissions per team, a locked brand and the HubSpot and Salesforce apps.
QR code templates for this industry
Scan-tested designs for the places it gets printed, ready to restyle in the editor.
Connect your tools
Connect your tools
Viewing requests into your CRM
On Pro, the Viewing request form can send each request to a webhook. Connect it to Zapier or Make and it lands in your CRM or a spreadsheet.
HubSpot and Salesforce
On Business, native apps turn a form answer into a contact or lead with its source set to Dotwick. They are rolling out; the webhook covers the same ground until they arrive.
Questions about real estate
Can I reuse the board for the next property?
Yes. Change what the code opens: mark the listing Under offer, then Sold, then put the next listing on the same code. The board and its code stay the same.
Will I know when someone scans my sign?
Yes. An every-scan alert emails you, up to a cap per hour. Every plan has one alert rule; Starter and up add alerts for a number of scans and for a board that goes quiet.
How do viewing requests reach my CRM?
Each request from the form is emailed to you. On Pro and up, the form can also call a webhook, which Zapier or Make can pass to your CRM.
What happens to the code after the house sells?
Mark the page Sold, then put your next listing or your agency page on the code. It never turns into an ad, and if payment ever stops it keeps working for 90 days.
Can I keep documents private?
Yes. Put them on a Documents page and add a password or a PIN to the code. A Documents page needs a paid plan and holds 10 files on Starter, 20 on Pro and 50 on Business.
How big should the code on a board be?
It depends on how far people stand. Choose Window / sign under Where will it go? in the editor, print the test sheet, and scan it from the pavement before the run.
Print it once. Change it whenever you like.
Static codes are free forever. Dynamic codes start with a free trial, and a printed dynamic code keeps working: we never swap it for an ad.
Start freeYour printed code keeps working. No ads, no swaps.