Guides · 6 min
How to add a QR code to product packaging
6 min read4 steps
For retail, use a GS1 Digital Link so one symbol serves the till and the shopper.
- 01
Get your GTIN
From your GS1 member organisation.
GS1 prefix - 02
Build the Digital Link
GTIN plus batch and expiry.
(01)(10)(17) - 03
Use the retail preset
ECC M, X-dimension 0.495 mm, no logo.
retail preset - 04
Keep the EAN-13 for now
Until your retailers confirm 2D scanning.
dual marking
Common mistakes
- A logo in a code a checkout has to read.
- A marketing URL instead of a Digital Link on retail packs.
- Dropping the linear barcode too early.
Before you print
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