Rebooking happens at the mirror.
Put booking, the price list and reviews where clients are already sitting still for forty minutes, and keep them current without reprinting.
The sample setup at a glance
- codes in the sample setup
- 5
- hosted pages among them
- 3
- recommended plan
- Starter
- a month, or $5 a month billed yearly
- $7
Problems we fix
What goes wrong, and what Dotwick does about it
Clients say they will rebook later, and forget
A code at the mirror opens your booking link. Give each chair its own tag and see which stations bring bookings.
From StarterThe price list changes more often than the price card
The price card opens a Business page with services and prices. Edit a price once and the card on the wall is right again.
From StarterGift vouchers are paper that gets lost, and never expire
A Coupon page shows the offer, a code and an end date. When the date passes, the code opens whatever page you choose.
From Starter
A worked example
A month at Northwind Studio
A five-chair hair and beauty salon with a reception desk and a small treatment room. The owner is also the receptionist.
Northwind Studio is a sample business. The codes, pages and rules are real Dotwick features.
- 01
Monday
A page for the salon
The owner builds a Business page: services with prices, opening hours, the address with a directions button, and a Book now button that opens her booking tool. She adds the salon's logo and colours.
- Salon page
- 02
Tuesday
A code for each chair
Each mirror gets a small sticker. Five URL codes open the same booking link, each tagged with its chair number, so she can see which stations bring rebookings.
- Mirror stickers (five)
- 03
Wednesday
The till and the team
Reception gets a Google review code. A Link page called Meet the team lists each stylist with their Instagram, and goes on the wall by the door.
- Reception review
- Meet the team
- 04
Thursday
Gift vouchers that expire
The gift voucher card opens a Coupon page: the treatment, a code to show at reception and an end date. After that date the code opens the current offers on the Business page.
- Gift voucher
- 05
Monday, 08:00
The weekly email
Dotwick emails the owner a summary of last week's scans. She compares scans by chair with bookings by chair in her booking tool, using the tag each sticker adds.
- Mirror stickers (five)
- 06
Month end
The new price list
Prices go up on the first. She edits the Business page in five minutes. The price card, the mirrors and the wall all show the new list on the next scan.
- Salon page
The codes in this setup
What to watch in this setup. The owner watches scans by chair, the bookings her booking tool credits to each chair's tag, review-code scans, and visits to the voucher page.
Where the codes go
- 01URL
Mirror or station
Rebook while still in the chair, with a tag for each station.
- 02Google Review
Reception
A review request while the client is paying.
- 03Business Page
Price card
Current prices and hours, with no reprint.
- 04Link Page
Team wall
Each stylist's Instagram and booking link in one place.
- 05Coupon
Gift voucher
An offer page with a code to show and an end date.
How salons & spas set it up
- 01
Link your booking tool
Any booking link works: Fresha, Booksy, Square or your own page. Paste it as the destination.
- 02
Style it to the salon
Soft colours, rounded modules and your logo on the code, and the same colours on the pages.
- 03
One code for each chair
Make a code per station, each with its own tag, so scans say where the booking started.
- 04
Print small, test from the chair
Stickers are small. Print the test sheet and scan it from the client's seat before ordering a batch.
Measure it
What to measure
The numbers worth looking at, and where each one lives.
- Scans per chair
- Each mirror code's analytics
- Bookings per chair
- Your booking tool, matched by the tag each sticker adds
- Review-code scans
- The reception code's analytics
- Voucher page visits
- The voucher code's analytics
Print it right
Print it right
Matte stickers for mirrors
A glossy sticker on a mirror reflects the room lights. Use matte, and test with the salon's lights on.
Size for the seat
A client reads the mirror from a seat, with her phone in her lap. The Table / flyer size is a floor for stickers like this.
Dark on light, even on a coloured card
Soft brand colours can lose contrast on a small sticker. Check the editor's contrast readout before the batch goes to print.
How big to print it
These sizes are for a typical dynamic code. The editor's Where will it go? step works out yours, and the test sheet lets you scan before the print run.
Honest notes
What to watch in salons & spas
Keep health answers out of a public form
A patch-test or allergy record belongs in your booking or consultation tool, not in a Dotwick form that anyone with the link can open. A code is for finding the right page, not for storing client records.
A voucher page is not a balance
The Coupon page shows the offer, a code and an end date. It does not track a remaining balance, so keep balances in your till or booking tool.
Do not trade treatments for reviews
Google's policy forbids offering discounts or free services in exchange for a review. Keep the review code on the desk, not on the voucher.
Which plan
Which plan fits
Our pick
Starter
$7/ monthor $5 / month billed yearly
14-day free trial
One salon, one editor and about a dozen codes fit Starter: unlimited hosted pages, end dates, UTM tags and alerts, with 20 dynamic codes to spare.
Start 14-day trialCompare every planWhat each plan covers here
- Free$0 / month
Static codes only, unlimited: a WiFi code for the waiting area or a link to your booking page. No hosted pages and no changes after printing.
- Starter$7 / month
This salon: 20 dynamic codes, unlimited hosted pages, end dates, a tag for each chair and scan details.
- Pro$15 / month
A business card for each stylist (5 cards), no Dotwick badge, a brand kit and the print studio for stickers and cards.
- Business$49 / month
A group of salons: folder permissions per site, a locked brand and 10 seats.
QR code templates for this industry
Scan-tested designs for the places it gets printed, ready to restyle in the editor.
Questions about salons & spas
Will it work with my booking app?
Yes. Any booking link can be the destination: Fresha, Booksy, Square or your own site.
Can I see which chair books most?
Yes. Make one code for each station with its own tag, then compare scans with the bookings your booking tool credits to each tag.
Can I change prices without reprinting?
Yes. Edit the Business page and the price card on the wall is right again on the next scan.
Do gift vouchers track a balance?
No. A Coupon page shows the offer, a code and an end date. Track balances in your till or booking tool.
What about glare on a mirror?
Use a matte sticker and test it from the chair, with the lights on, before you print a batch.
Can each stylist have a card?
Yes. Team business cards start with Starter, and Pro gives you 5. Each card saves the stylist's details to a phone.
Print it once. Change it whenever you like.
Static codes are free forever. Dynamic codes start with a free trial, and a printed dynamic code keeps working: we never swap it for an ad.
Start freeYour printed code keeps working. No ads, no swaps.