QR code templates for Black Friday.

What to print

• 01

  Window signs

  A deals code on the glass, readable from the pavement, so a queue can browse before the doors open.

• 02

  Flyers and bags

  A code on the flyer that opens the deals page, and one on the bag for the next purchase.

• 03

  Counter cards

  A coupon code at the till for the next visit, valid after the weekend.

• 04

  In-store shelf cards

  A deal code on the shelf to a product page with stock and a price, kept current by one edit.

Before you print

1. 01

   Change the page, not the print

   Deals change by the hour on the day. A dynamic code points to a page you edit as often as you need.

2. 02

   Make the code big enough for a queue

   A window code is read from a few metres away in a crowd. Aim for a width of at least 25 cm (10 in).

3. 03

   Expect a surge

   A busy day means many scans at once. Keep the page light and fast on mobile data.

Questions

Can I change the offer during the day?

Yes. A dynamic code points to a page you edit, so the printed sign shows the current deal.

How many scans can a code take?

The redirect itself is light. The page behind the code is usually the limit on a busy day, so keep it light.

Is a static code enough?

Only if the link never changes. For a sale that runs a weekend, a dynamic code is safer.