QR code templates for museums and tourism.

What to print

• 01

  Exhibit labels

  A code on the label opens the longer story, a translation or the curator's note, without a bigger label.

• 02

  Audio and video stops

  A LISTEN code at each stop plays the track on the visitor's own phone and headphones.

• 03

  Trails and signage

  A map code at the start of a city trail, and a directions code at each marker, keep visitors on the route.

• 04

  Tickets and gift shop

  A code on the entry ticket opens the visitor guide, and a shelf code in the shop links to the product online.

Before you print

1. 01

   Give each stop its own code

   One code per exhibit gives you a count of what visitors care about, and lets you update a single stop.

2. 02

   Plan for low light

   Galleries are dim and labels are small. Use a high-contrast design and keep reflections off the glass.

3. 03

   Offer headphone-friendly pages

   Audio pages should start on tap and work with the phone muted by default; add a transcript beneath the player.

Questions

Can a code play audio on the visitor's phone?

Yes. An MP3 code hosts the track and opens a simple player, so visitors need no app.

Can the same label serve several languages?

The code can open a page that links to each language. The printed label and the code stay the same.

How do I know which exhibits are visited most?

Use a dynamic code per exhibit. The analytics list the scans per code, with the time of day.