QR code templates for retail and e-commerce.

What to print

• 01

  Price tags and shelf talkers

  Link a tag to the product page, size guide or stock check. The label stays short; the page carries the detail.

• 02

  Packaging and inserts

  A how-to video or a setup guide behind a code on the box saves a support call and a printed leaflet.

• 03

  Window and fitting rooms

  A window code lets people shop after closing time. A fitting-room code asks for another size without a trip to the till.

• 04

  Receipts and loyalty cards

  A returns code on the receipt and a stamp card with a reward page bring the customer back for the next purchase.

Before you print

1. 01

   Mind the label size

   A price tag is small. Keep the code at least 1.5 cm (0.6 in) wide and drop the frame caption if it forces the code smaller.

2. 02

   Point to a page that exists on mobile

   A code that opens a desktop-only page frustrates the person standing in the aisle. Open the page on your own phone first.

3. 03

   Keep products and codes in step

   Use a dynamic code so a discontinued product can send people to its replacement instead of an error.

Questions

Should a product code be a link or a barcode?

A QR code opens a page for people; a GS1 Digital Link code can carry the product number for the till and the page for the shopper at once.

Can one design work on tags, bags and windows?

The colours and shapes can, but each place has its own frame and caption. Start from the template made for the place.

How do I know which products get scanned?

Give each product or shelf its own dynamic code. The analytics list scans per code, with the time and the device type.