Schedules, maps and sign-ups on one code
Print the badges and posters once. Move the keynote, swap a room, link to your ticket page: every code follows, because the page behind it changes.
The sample setup at a glance
- codes in the sample setup
- 4
- hosted pages among them
- 3
- recommended plan
- Pro
- a month, or $12 a month billed yearly
- $15
Problems we fix
What goes wrong, and what Dotwick does about it
The schedule changes after the badges are printed
The badge code opens a page, not a PDF. Edit the agenda and every lanyard shows the new version on the next scan.
From StarterOne code on a badge has to serve both days
Add time routes by weekday. On Tuesday the code opens the Day 1 page, on Wednesday the Day 2 page.
From StarterSponsors want proof of traffic, and feedback forms get no answers
One code per sponsor stand with its own tags and report, and a rating form on every session door, answered while the talk is fresh.
From Starter
A worked example
Two days at Northwind Summit
A two-day conference with 400 attendees, three rooms and six sponsors. One organiser, one volunteer, and a programme that is never final until it is over.
Northwind Summit is a sample business. The codes, pages and rules are real Dotwick features.
- 01
Two weeks before
The event page and the sign-up
The organiser makes an Event page: dates, venue, an agenda of up to 20 items, an Add to calendar button and a gallery of last year's photos. Its RSVP button opens a registration form she made as a separate Form code. Her ticketing tool still sells and checks the tickets.
- Summit page
- 02
One week before
One badge code for both days
The lanyard carries one Link page called Today, with the schedule, a map and the WiFi details. She adds two time routes by weekday: on Tuesday the code opens the Day 1 agenda, on Wednesday the Day 2 agenda. A route opens a web address, so each points at the short link of that page.
- Today (badge)
- 03
Three days before
Sponsor stands and a stunt
From a CSV the volunteer bulk-creates six sponsor codes, one per stand, each tagged with the sponsor's name. On one of them she sets a scan switch: the first 200 scans open a free-coffee offer, and everyone after that sees the sponsor's normal page.
- Sponsor stands (six)
- 04
Day 1, 10:30
Feedback on every door
A Rate this talk form (a star rating, a comment and a Session choice) is printed on every session door. The info desk screen shows the live scan feed, so she sees the doors being used as the morning goes.
- Rate this talk
- 05
Day 1, 14:10
The keynote moves
The keynote moves to the large room. She edits the agenda on the Event page and the Today page. Nobody reprints a badge, and the signs on the doors still work.
- Summit page
- Today (badge)
- 06
Day 2, evening
A report for each sponsor
She sends each sponsor a PDF report of its own code as an outside recipient: scans by hour and the devices they came from.
- Sponsor stands (six)
- 07
The week after
Slides and next year
She edits the Today page so it opens with the slides, the photos and next year's waitlist. The badges that people kept on their desks now point at something useful.
- Today (badge)
The codes in this setup
What to watch in this setup. She watches scans per stand and per hour, feedback answers per session, and which route the badge code took each day.
Where the codes go
- 01Link Page
Lanyard badge
Schedule, map and WiFi, with the right day opened by a time route.
- 02Event
Flyers and invitations
Dates, venue, add to calendar and an RSVP button.
- 03Form
Session door
A rating and a comment while the talk is fresh.
- 04URL
Sponsor stand
One tagged code per sponsor, so each gets its own numbers.
- 05Documents
Speaker room
Run sheets and slides on one page, locked with a password.
- 06Link Page
After the event
The same badge code, now leading with slides and next year's dates.
How events set it up
- 01
One code for each purpose
Schedule, registration, feedback and each sponsor are separate codes, so each has its own scans and rules.
- 02
Route by weekday
Give the badge code a route for each day, so the same print shows the right agenda.
- 03
Cap the stunts
A scan switch sends the first people to an offer and everyone after to the normal page.
- 04
Watch it live
Keep the live scan feed open at the info desk, and send reports when the doors close.
Measure it
What to measure
The numbers worth looking at, and where each one lives.
- Scans per stand and per hour
- Each stand's analytics, or a report for it
- Live scans during the day
- The live feed in the analytics
- Feedback answers per session
- The form's answers, with the Session choice on each
- Which day each badge scan landed on
- The rule breakdown in the badge code's analytics
- Offer take-up
- The scan switch's count, and your till or ticket tool
Print it right
Print it right
Badges are small and close
A badge is read from about an arm's length, but a lanyard swings and tilts. Print the code larger than you think and keep a clear border.
Stand graphics are read from the aisle
A banner is read from a metre or more. Choose Poster in the editor and use the size it gives, not what fits the artwork.
Test in the venue light
Halls are dim and full of spotlights. Print the test sheet and scan it on site the day before.
How big to print it
These sizes are for a typical dynamic code. The editor's Where will it go? step works out yours, and the test sheet lets you scan before the print run.
Honest notes
What to watch in events
Dotwick does not check tickets
A Dotwick code does not validate a ticket or check anyone in. Keep using your ticketing tool and its own codes for entry. Use Dotwick for everything people read on the day.
A scan switch is soft, a scan limit is hard
A scan switch sends the first people to one page and the rest to another, and is on Starter and up. For a hard stop on a code, scan limits are on Business.
Ask only what you need
A registration or feedback form stores what people type. Keep it to a name and an email, and say what you will do with them.
Which plan
Which plan fits
Our pick
Pro
$15/ monthor $12 / month billed yearly
14-day free trial
Six bulk-created sponsor codes, PDF reports for sponsors and a volunteer on the team make this a Pro event: 100 dynamic codes, bulk import and 3 seats.
Start 14-day trialCompare every planWhat each plan covers here
- Free$0 / month
Static codes only, unlimited: a calendar entry or a map pin for a small meet-up. No Event page and no changes after printing.
- Starter$7 / month
A single event run by one person: Event, Link and Form pages, weekday routes, a scan switch and alerts. Sponsor codes are made one by one.
- Pro$15 / month
This conference: bulk import of 1,000 rows, reports as PDF, webhooks, the live feed and 3 seats with 10 free viewers.
- Business$49 / month
An organiser running several events: scan limits, folder permissions per event and 10 seats.
QR code templates for this industry
Scan-tested designs for the places it gets printed, ready to restyle in the editor.
Connect your tools
Connect your tools
Registrations into a spreadsheet
On Pro, the registration form can call a webhook for each submission. Zapier or Make can add a row to a sheet or tell your CRM.
Alerts where the team already talks
A scan alert can also reach a webhook, so a busy stand can ping the team chat. The native Slack app is rolling out.
Questions about events
Can the schedule change during the event?
Yes. Edit the page, and every printed badge opens the new version on the next scan.
Can one badge code show Day 1 and Day 2?
Yes, with time routes. A route matches weekdays and hours, not calendar dates, so it fits a conference that runs on two different days of the week.
Can Dotwick check tickets at the door?
No. It does not validate tickets or check anyone in. Keep your ticketing tool for entry, and link to your ticket page from the Event page.
How do I prove sponsor traffic?
Give each stand its own code with its own tag, and send each sponsor a PDF report of that code. Reports are on Pro and up.
Can an offer stop after the first 200 scans?
Yes. A scan switch sends the first 200 to the offer and everyone after to another page. For a hard stop, scan limits are on Business.
What happens to the codes after the event?
They keep working. Point them at the slides, the photos or next year's waitlist. If payment ever stops, dynamic codes keep working for 90 days.
Print it once. Change it whenever you like.
Static codes are free forever. Dynamic codes start with a free trial, and a printed dynamic code keeps working: we never swap it for an ad.
Start freeYour printed code keeps working. No ads, no swaps.